In Campaign Manager, messages are sent as nudges within a campaign. You can create multiple nudges within a campaign to guide contacts through a complete experience.
Types of Nudges You Can Send
Campaign Manager supports several types of nudges based on how and when messages are sent.
1. Scheduled Nudges
Send a message at a specific date and time.
Use these for:
Announcements
Event reminders
Deadlines or important updates
2. Multi-Part Nudges
Send a sequence of messages over time as part of a single flow.
Use these for:
Step-by-step guidance
Onboarding or orientation
Ongoing engagement
3. Event-Triggered Nudges
Send messages automatically when specific conditions are met.
Triggers can include:
A contact meeting defined criteria
A field value update
A list import
Use these for:
Personalized outreach
Timely follow-ups
Lifecycle messaging
4. Branching Nudges
Send different follow-up messages based on how a contact responds.
Use these for:
Asking questions
Guiding contacts through decisions
Routing contacts to the right next step
These nudges rely on keyword matching, so it’s important to include common variations in replies.
5. Save Response Nudges
Capture and store contact responses as data.
Use these for:
Updating contact fields
Tracking preferences
Collecting information for future targeting
Putting It All Together
Most campaigns use a combination of nudge types. For example:
A scheduled nudge invites contacts to an event
A branching nudge asks if they plan to attend
A save response nudge records their answer
A multi-part nudge sends reminders leading up to the event
Design your campaign by thinking through the full journey, then choosing the right nudge type for each step.
Best Practices
Keep messages short and easy to respond to
Clearly tell contacts how to reply
Use branching and keyword responses to personalize the experience
Test your nudges before launching your campaign
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