How do I send a multipart nudge?

Using multipart messages is a great way to break up longer content into more readable chunks. This improves how your message displays on a phone and helps you stay within the recommended 160-character limit per message.

How multipart messages work

A multipart nudge allows you to send up to three messages in sequence. These are delivered one after the other and appear as separate message bubbles on a contact’s phone.

When should I use a multipart message?

Use multipart messages when your message is longer than 160 characters, when you have multiple pieces of information to share, or when readability is important on mobile. If your message is short and direct, a single message is usually better.

How to create a multipart nudge

1. Create your nudge

• Go to the Campaigns tab in your Message web app

• Select your Program

• Click + Add Nudge

2. Name your nudge

Give your message a clear, unique name.

If this nudge is part of a larger campaign, consider numbering them:

• “1 – App Campaign Fall 2027”

• “2 – App Campaign Fall 2027”

3. Select your audience

Decide who should receive this message:

• Send to entire department: Every active in contact in your program

• To send to a segment: Send to a segment of your contacts

  • Click + Add Rule

  • Expand the rule and set your conditions

Example: Send to all contacts in your program / department.

Example: Send only to in-state contacts by setting a condition like in_state = TRUE

4. Choose your delivery option

Select when your message should send:

5. Write your multi-part message

• Compose your message using standard messaging elements

• Click the + icon to add another message part

You can include up to 3 parts in a single nudge. This allows you to break longer messages into shorter, more readable sections.

6. Save or publish

• Click Done and Save as Draft

• Publish to make the message live

Once published, your nudge will automatically send to any contact who meets the criteria.

7. Build the rest of your campaign

If your campaign includes multiple messages, click + Add Nudge and repeat the process.

Tip: Plan your campaign in advance so your messages flow logically and work together.